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Google Penguin: Retooling Your Rankings

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Written by  Published in: Web Development

Just minutes ago I was checking my email.  One of the Google-sponsored ads at the top of my inbox was an offer for a Penguin site audit.  By now you know about Google’s Penguin algorithm update.  If not, it penalizes sites for over-optimization of their SEO.  But if you think the Penguin pill is too big to swallow to recover your rankings, there’s another one super-sized to choke your wallet.  The site I reviewed wants your money. For $295 they review your site for non-compliance. But then what?

 

If not, it penalizes sites for over-optimization of their SEO.  But if you think the Penguin pill is too big to swallow to recover your rankings, there’s another one super-sized to choke your wallet.  The site I reviewed wants your money. For $295 they review your site for non-compliance. But then what?

Life After Your Penguin Audit

Believe it or not, life does go on beyond Penguin. But spending money to find out your problem is only about 10% of the problem.  How you fix it is.

The work my firm does for our client partners includes Penguin analysis and resolution. This post isn’t an upsell for you to buy from me. Instead, it’s a friendly warning to avoid getting caught up in the sales hype surrounding Penguin.

Don’t you remember the post 9/11 scares? Go out and buy plastic and duct tape the media told you. Then secure your home for the next biological threat. Granted, this was an effort to protect your safety. However, duct tape and plastic manufacturers did pretty well as a result.

Penguin audits are no different. Only, they typically are designed to grab some of your money at first. Then once they “reveal” your problem, guess what? They have a solution to fix it all for another big, fat fee.

The Real Question

If you contact us about doing a Penguin audit, we don’t take your payment information as our first priority.  Instead, we ask what you are going to do with the information about your non-compliance?boston seo

This is more important. How you recover must involve what you can do to make changes to your site content.

Think about Penguin as your homework assignment.

  • Review how you don’t comply
  • Then figure out what you need to do to fix it
  • Next, find someone (in-house or hire them) to make your content changes
  • Lastly, resubmit your site changes to Google
That’s pretty much it.

But What About Spam Backlink Deletion?

We're contacted more often these days by site owners requesting backlink deletion services. This is a tricky process.

The method we use to create high-quality backlinks for our client partners is pretty simple. We build profile accounts on credible networks (youtube, vimeo, pligg, stumbleupon etc) . Each account has a username and password. Thereafter, we build genuine backlinks slowly in each profile.

To make it even more simple, think about this. You own a backlink on someone’s site. They own the site and you own the backlink on it. For you to get rid of it, someone (you or them) needs to have adminstrative access to the account that created the link. End of story.

If for some crazy reason we need to delete a backlink we created for a client, all we do is log into the account and delete the sucker. Done. But we haven’t had to do it once ever:-).

The Next Step?

We know what you’re thinking.  You hired some off-shore SEO firm a long time ago. You paid them money. They built backlinks for you. Now they don’t care the links are spam. Or they went out of business.

So what do you do? Relax, it’s fixable.

At this writing Bing has already implemented a spam backlink disavow tool. Reports suggest Google is rolling out the same tool. You’ll be able to manage spam links pointed to your site.

But What Can You Do Now Until You Can Disavow?

Prove one thing to Google. You care.  Start by adding good-quality video to your youtube.com account. Make your videos relevant to your product or services. Then share this information with Google.

Google owns youtube.com. This technique will demonstrate your commitment to fixing your spam backlink issues manually.

Notice we wrote the word manually. Forget about automated backlinks forever. Google sees them ten miles away. Thus, you will be penalized if you engage in this type of process of building backlinks.

Hold on to your money if you’re thinking about a Penguin audit. Spending it won’t gaurantee success recovering your rankings.  Instead, start learning about what Google considers robust on page SEO.

Read 220391 times Last modified on Thursday, 07 March 2013 20:40
Peter David Gustafson

SEO & Video Specialist

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