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New SEO Study for Top Rankings

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Written by  Published in: Web Development

New SEO Study for Top Rankings

Waking up this morning, I did my usual routine.

Coffee of course. Black with sugar. Then I read research on SEO news courtesy of Google.

Next, a final check of my new OS Lion update on iMac. If you haven’t upgraded yet, do so. It is dynamic and well worth the $29.95.

Do you know what the two most powerful words in advertising are in the last 60 year?

“New” and “free”. Look around. These two words are everywhere. They are the crack cocaine advertisers arm their advertising with to direct your attention to their products.

It’s no different in the SEO world.

Another eye grabber is “study”. Keep reading. It gets better.

New SEO Study for Top Rankings

Waking up this morning, I did my usual routine.

Coffee of course. Black with sugar. Then I read research on SEO news courtesy of Google.

Next, a final check of my new OS Lion update on iMac. If you haven’t upgraded yet, do so. It is dynamic and well worth the $29.95.

Do you know what the two most powerful words in advertising are in the last 60 year?

“New” and “free”. Look around. These two words are everywhere. They are the crack cocaine advertisers arm their advertising with to direct your attention to their products.

It’s no different in the SEO world.

Another eye grabber is “study”. Keep reading. It gets better.

Study?

After more coffee, I moved to a Google-related site I read for SEO developers.

The first article was titled:

Study: Stopping SEO Leads to 30% Drop in Top Rankings

Hmm, I thought. So I read it. Now I regret doing so.

The research methodology was horrendous. Granted, the headline urged me to dive into to their content. But the research was as close to being a study as a fire hydrant is to a graceful ballerina.

Their study was based on a group of 10 respondents. You read right. 10!

10 respondents is not a study. It’s a group of people hanging out at Starbucks. But it grew worse.

The “study” then broke down the 10 into two groups of 5. Next, they cross-tabulated data across 5 parameters:

My point is statistically relevant research is based on on a database of 250+ respondents (minimum).

To give you an example, research databases I consulted working in the media industry years ago contained over 10,000 respondents. Once you cross-tabulate your data set over many parameters, the value of each respondent lowers in value.

What This Means

Be wary of online research. The one I read was sponsored by a forum on the site. Hmm…now we are relying on a study that is affiliated by a forum? Not good.

It’s not news research if it can be manipulated to sell you. I keep seeing it more often in the SEO world.

Good SEO is easy.

Focus on exact searched keywords for your products. Then structure your on page elements to target these keywords. Lastly build high-quality content and off page backlinks for them.

Read 23255 times Last modified on Thursday, 07 March 2013 20:41
Peter David Gustafson

SEO & Video Specialist

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